The lack of an established brand identity was a major obstacle that made it difficult for CALL OK SERVICE to be recognized and remembered in the market.
To solve this problem, we designed a consistent and sustainable branding solution. This involves developing a consistent brand strategy that communicates CALL OK SERVICE's core values and mission to deliver happiness to all customers. We created a logo by combining “C” and “OK” from CALL OK SERVICE. A gradient color of orange and yellow was set as the brand color. We successfully established a consistent brand identity and visual identity to effectively communicate the brand's unique value proposition and emotional connection to customers.